value

Brand leadership and the responsibility of upholding values - and what happens when it fails

Brand leadership and the responsibility of upholding values - and what happens when it fails

Companies who become truly successful are the leaders in their field and icons of industry that command significant followership. They do not only carry the responsibility of representing their own brand but they also have an impact on the reputation of their whole sector. Accordingly, true leaders face far-reaching implications if the fundamentals of their culture fail. Chief Marketing Officer, Jacqui Porch reviews a recent Australian cricket scandal from the viewpoint of company culture and founding brand values.